Montclair New

Sparkle Grooming Co. Opens First New Jersey Salon on Bloomfield Avenue in Montclair

Sorelle Crooks
Sorelle Crooks Realtor® Associate, Real Broker LLC
A modern pet grooming salon storefront in a downtown Montclair NJ setting on a warm summer morning with pedestrians on the sidewalk

Sparkle Grooming Co., a wellness-focused dog grooming franchise, has opened its first New Jersey salon at 15 Bloomfield Avenue in Montclair. The new business, which opened Monday, July 27, brings a fresh approach to pet care to the downtown corridor, and it's the beginning of a much larger planned 26-location expansion across the state.


What the salon offers

Sparkle Grooming Co. focuses on a wellness-centered grooming experience for dogs, with services including bathing, brushing, nail care, ear cleaning, and breed-specific haircuts. The salon operates Monday through Saturday from 8 a.m. to 6 p.m., and Sunday from 9 a.m. to 6 p.m., making it convenient for families with busy weekday schedules.

The Montclair location serves as the flagship for a franchise group that has plans to expand across New Jersey, signaling that the brand sees Montclair as a strong market for pet-focused services. For local pet owners, it means another convenient, high-quality option right in the neighborhood.


Why this matters for homeowners and buyers

New business openings like this one are a positive signal for a neighborhood's health and appeal. When a franchise chooses a town for its first location in the state, it speaks to the area's demographics, foot traffic, and community character. For homeowners in Montclair, new retail and service businesses contribute to a vibrant downtown that supports property values over the long term.

For anyone considering buying in Montclair, the steady stream of new businesses opening along Bloomfield Avenue is a strong indicator that the town's commercial core is thriving. That matters whether you're looking for walkability, convenience, or confidence that the neighborhood will hold its value.


The bigger picture for Bloomfield Avenue

Bloomfield Avenue continues to evolve as Montclair's main commercial artery. Between the opening of Free People earlier this summer, Toastique on Church Street, and now Sparkle Grooming Co., the downtown is drawing a mix of national retailers and local businesses that serve the community's everyday needs. That diversity makes the corridor more resilient and more attractive to people considering a move to Montclair.

The bottom line

Sparkle Grooming Co.'s decision to open its first New Jersey salon in Montclair says something good about the town. For pet owners, it's a welcome new option right on Bloomfield Avenue. For anyone watching the local market, it's another data point that Montclair's commercial district is healthy and growing.

Source

This story is based on reporting by Patch (July 2026) and Sparkle Grooming Co. (July 2026).

Have a tip about local development?

I cover local real estate and development news across Bloomfield, West Orange, Montclair, and Essex County. If you hear about new construction, zoning changes, or neighborhood issues, I'd love to hear about it.

Call
Book a Consultation
Email